Motion Branding Aluminas

Aluminas Móveis is a Brazilian high-end furniture brand with over 30 years of history, based in Cláudio, Minas Gerais. Specialized in designing and manufacturing furniture for both indoor and outdoor spaces, Aluminas is recognized nationally and internationally — present in some of the world's most prestigious residential projects and hotel chains. Every piece is handcrafted from start to finish, combining timeless design with technology, innovation, and uncompromising quality. For this project in 2024, I took on both the creative direction and motion design roles — developing a motion branding video that introduces Aluminas' new visual identity, translating the brand's sophistication, craftsmanship, and premium positioning into a refined and elegant motion design language.