O App da sua cidade

UpCities — The City App is a 2024 digital campaign commercial for UpCities, a Brazilian govtech company that empowers citizens through a fully customizable municipal app. The platform gives users the autonomy to schedule medical appointments without facing queues, conduct consultations via video call, re-enroll children in school, track grades and attendance, access consumer protection services (Procon), and much more — all in one place. The app is completely tailored to each city's specific needs, adapting to whatever challenges a municipality needs to solve. For this project, I took on both the creative direction and motion design roles — creating a commercial that was featured across digital media throughout 2024 and into 2025.