Motion Branding UpCities

UpCities is a Brazilian govtech company with 16 years of history dedicated to transforming city management through technology. For this project, I took on both the creative direction and motion design roles — developing a motion branding video that reveals the company's new visual identity. The piece captures a pivotal moment in UpCities' journey: a brand evolution that reflects a more modern, connected identity while honoring the same purpose that has driven the company for over a decade.